CRM vs SRM for Supplier Management
Many teams try to stretch a customer-focused CRM to manage suppliers - then hit walls with risk, compliance, and performance. This session breaks down the real differences between CRM and SRM in supplier management, and shows where each tool makes sense.
We’ll cover:
- Data model & taxonomy: customer-centric accounts vs. multi-entity supplier records, sites, categories, and risk/ performance attributes.
- Core workflows: onboarding, qualification, risk/ESG/compliance checks, contracts, performance scorecards, corrective actions, and development plans.
- Collaboration & governance: cross-functional intake, approvals, and supplier portals—versus sales-style pipelines.
- Metrics that matter: savings, risk reduction, resilience, and supplier-led innovation (not just “closed won”).
- When CRM is “good enough” (early-stage, low risk) and when SRM is essential (scale, regulated categories, complex supplier ecosystems).
You’ll leave with a decision framework, a comparison checklist, and practical steps to move from ad-hoc supplier tracking to a purpose-built SRM that drives measurable results.
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Revolutionize the way you and your suppliers do business - empowering performance, predictability, and purpose throughout your entire supply chain.